"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and ...(展开全部)

Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is...(展开全部)

在线阅读本书 Reissue of this classic work in the development of modern criticism which argues that literary criticism is essentially a branch of psychology, dealing with the states of mind induced by the experiences communicated by art.

When published in 1971, Principles of Paleontology (POP) by David Raup and Steven Stanley revolutionized both textbooks and teaching in paleontology by adopting an approach that focused on the process of studying biologic groups, rather than a systematic approach (the study of individual groups of organisms), or an historical approach (narrating events to date). For this highl...(展开全部)

Underlying the apparent diversity shown by thousands of mutually incomprehensible languages of the world, there is a remarkable, elegant and principled unity in the way that these languages exploit the phonetic resources of speech. It is these principles that Professor Laver sets out to describe in this major new textbook. Assuming no previous knowledge of the subject, it is de...(展开全部)

The process of biological development is an amazing feat of tightly regulated cellular behaviours - differentiation, movement, and growth - powerful enough to result in the emergence of a highly complex living organism from a single cell, the fertilized egg. Principles of Development clearly illustrates the universal principles that govern this process of development, in a s...(展开全部)

Completely updated and revised in a new edition, Principles of Development presents major principles and concepts in the field for an undergraduate audience. Emphasizing gene control as the key to understanding development, the third edition is written in accessible prose, utilizing an impressive art program - 650 full color figures - as well as summaries and diagrams throughou...(展开全部)

The Economist August 23rd 1997 "Mr Mankiw has produced something long overdue: an accessible introduction to modern economics. By writing more in the style of a magazine than a stodgy textbook and explaining even complex ideas in an intuitive, concise way, he'll leave few students bored or bewildered. A second innovation is the book's structure and emphasis, which reflects ...(展开全部)